As part of our staging and photography guidelines for success, we always suggest a nice crisp white wall and solid flooring with no distractions, doors, etc. I know this is hard for some (if not most) of us who don’t have solid walls or empty walls.
In this series of articles, I’ll be exploring some alternative options for you if you are struggling with how to stage those medium to large-size pieces with no empty wall available. Each option has it’s pros and cons as far as setup and space consumption, so choose the one that works for you.
Photo Courtesy of Lizanne Shumacher Quinn
Let’s start with the basic elements of a good staging setup assuming you are using a wall in your home. Next week we will cover ways to build a fake wall setup with a small investment.
The general elements of a crisp white staging wall should include:
- A white or off-white paint color in an eggshell finish. Some suggested colors are:
- Creamy by Sherwin Williams
- Shoji White by Sherwin Williams
- Pearly White by Sherwin Williams
- White Duck by Sherwin Williams
These colors can be color-matched to any brand of paint you want to use. These all have a solid white base with no hints of pinks or yellow. They will work well for all paint colors – even white.
For flooring, we always want a solid surface. If you don’t have one in your home, here are a few ideas:
- Buy a box of click-together laminate flooring and create a “rug” that you can move in and out of the room with ease.
- Use old pallets and create a floor with the pieces of the pallet that you can pick up and move from room to room.
- Buy singular pieces of tile and create a floor in the appropriate size by laying the side by side.
- Laminate flooring on a roll that resembles wood planks is a great alternative but MUST BE on a solid surface or it will just wrinkle under the pressure of the furniture.
Remember that when you take a photo, the flooring will need to extend past the depth of the furniture by AT LEAST 2 times the depth. If you have an 18” deep dresser, you need 36” inches of depth on the floor to be sure that we don’t see where the floor ends. You’ll need more depth for items with chairs. Be sure to get plenty of width too.
I hope this helps for those of you who may have a wall option at home. Stay tuned for Part 2 where we will discuss ways to build a fake wall that stores away easily.